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Volkswagen Group Night | Geneva 2015

AWARD WINNING INTERACTIVE DESIGN CONCEPT

Volkswagen group
March 2015

Eve and kick-off to the Geneva motor show for an international press audience. Especially fascinating was the interactive design concept for the stage backdrop: 10 heavyweight industry robots with integrated OLED-Displays provided for an entertaining 3-D multimedia presentation in which all 12 brand messages were able to play the gallery individually. In the category Best Corporate Event and with our support in terms of conceptualisation and architectural planning, Volkswagen was rewarded with the FAMAB Award in bronze 2015. The jury statement: „A complex interplay of cars and diverse screens with a spot on scenography. The stage design yielded emotional moments for a brand appropriate presentation."

Services

  • event creation & production
  • event architecture & exhibition design
  • interior design & stage design
  • constructional execution planning
  • graphic design & artwork
  • interior design & decoration
  • consulting & controlling
  • preparation of tenders & evaluation
  • trades planning & interface coordination
  • budget planning, scheduling & logistic planning
  • event management & follow up
Highlights

Impressive presentation of the new products in front of 1.200 journalists and VIPs

Highlights

Stomping electronic beats and quivering robotic choreographies combined with innovative models of the automotive future ...

Highlights

Each brand had its individual custom stage

Facts
10
industry-robots
110
tons of steel
1
bronze FAMAB-apple
Gallery

Partners

up and friends GmbH

stage direction and coordination

United Visions GmbH

content

M-C-C GmbH

music

FILMTEC Media Gmbh

technical planning and administration

rgb gmbh

light design

punktEINS GmbH

guest management

Do you also have a ton of steel to be skillfully presented?

We do the planning for you.

fon: +49 331-704 904 0

mail: info@smart-minds.de

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