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world premiere Volkswagen T-Roc | Lake Como, 2017

nice damn car...

VOLKSWAGEN group
August 2017

In the beautiful setting of Villa Erba on Lake Como, we were able to realize the world premiere of the first crossover of the Volkswagen brand: The new T-Roc. Four letters, one statement, bi-color. The new, expressive design language of the vehicle was also implemented by the interior architecture. Many walls and many colours gave the premiere the chosen frame, which was subsequently extended by the spacious garden. After the presentation of the car, the guests helped themselves in the great atmosphere of the evening.

Services

  • Event Creation & Production
  • Event Architecture & Event Design
  • Space concept & stage design
  • Structural implementation planning & management
  • Graphic design & final artwork
  • Interior Design & Decoration
  • Consulting & Controlling
  • Tender preparation & evaluation
  • Trade planning & interface coordination
  • Budget planning & control
  • Event support & follow-up
Highlights

tear down the wall

Facts
1
La Dolce Vita
Gallery

Partners

FILMTEC Media GmbH

Technical planning and management

Maximice Events Group

event organisation

punktEINS GmbH

guesthandling

United Visions GmbH

Content und Medienproduktion

Pure Perfection GmbH

Eventorganisation

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fon: +49 331-704 904 0

mail: info@smart-minds.de

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