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LOVE THE LOFT - NEW PERSPECTIVES

Volkswagen Group Night | Geneva 2016

A MEDIA DRIVING EVENT DONE DIFFERENTLY

Volkswagen group
July | August 2015

In the summer of 2015 Amsterdam was at the center of attention for several car presentations of the Volkswagen brand. Only this time things were done quite differently – away from the constructed and staged worlds of experiences, to an authentic representation of the venue and city itself. With its expertise in planning, creating and creatively supporting communicative event concepts the SMART MINDS team was able to yield fantastic results: Be it a press conference in a cozy living room like surrounding, a former tramway depot or a car presentation at an exclusive country estate. Appealing and charming in any case.

Services

  • event creation & production
  • event architecture & exhibition design
  • interior design & stage design
  • lighting design & sound design
  • constructional & technical execution planning
  • interior design & decoration
  • consulting & controlling
  • preparation of tenders & evaluation
  • trades planning & interface coordination
  • budget planning, scheduling & logistic planning
  • direction
  • event management & follow up
Highlights

Presentation of new products for an international press audience in a comfy surrounding

Highlights

The international media representatives took advantage of the perfect weather with extensive test drives

Highlights

Food corner

Facts
410
m² Wohnzimmer
14
Panton-Klassiker Flower Pot
230
Fußbälle
Gallery

Partners

jaeger + haeckerhase GmbH

Content & Kommunikation der Fahrveranstaltung Touran

Volke Kommunikations-Design GmbH

Exponate

WE DO communication GmbH

Gestaltung & Kreation der Fahrveranstaltung 1l Golf

Avantgarde Gesellschaft für Kommunikation mbH

Content + Kommunikation der Fahrveranstaltung Passat GTE

We will find a proper frame for your product launch, too!

fon: +49 331-704 904 0

mail: info@smart-minds.de

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