The Volkswagen e-mobility weeks on the premises of the former Berlin Tempelhof Airport: On an area totaling around 12.000 square meters, more than 35.000 guests witnessed electro-mobility you can touch – a very special orchestration of extraordinary proportions. For more than 14 days a topical frame – realized through architecture, multimedia contents, light and sound concepts from one cast – made a way for very different event formats for a various of target groups such as journalists, investors, analysts, dealers as well as the broad public. In association with Volkswagen, SMART MINDS provided the FAMAB Award winning concept and was responsible for the architectural planning, as well as the overall project management, supervision and onsite assistance.
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